• Afro hair Conditioner was made to bring on the shine. Infused with Argan oil came it gives curls that radiant shine they crave. The Afro Hair Conditioner is also enriched with D-Panthenol that gives moisture to the hair that lasts much longer while fighting split ends and keeping softness in. BENEFITS
    • For ALL curl types
    • Activates
    • Moisturizes
    • Defines
    • Protects curls.
  • The Novex  Afro Hair Curl Styling Activator comb cream activates and shapes the curl to reduce the volume. Its formula is excellent for daily use, with no need for rinsing and allows you to give the desired shape to your look packed with balance and movement.
    • Suitable for ALL types curly hair
    • Activates, Moisturizes, Defines and Protects curls
    • Infused with Argan Oil, Keratin oil, Olive Oil and Flaxseed
    • UV Protection
    • Deep Hydration
     
  • The Dr. Castor Hydration Oil is infused with the purest extracted castor oil. This incredible oil is rich in omega 6, 9, fatty acids, and vitamin E. It nourishes and moisturizes hair, reducing split ends and frizz, promoting strong and healthy hair. What makes Dr Castor even more amazing is that it is a vegan product, not tested on animals, and has a formula FREE of, parabens, silicone, and petrolatum
    RECOMMENDED FOR
    All hair types
    BENEFITS
    • Controls frizz
    • Helps with split ends
    • NO Parabens
    • NO Petrolatum
    • NO Silicones
    • NO Sulfate
  • The Novex Brazilian Keratin Collection Consists of products that were developed to treat the hair by restoring shine and smoothness. This collection contains the most genuine hydrolyzed keratin. It allows the hair to absorb the product quickly which results in strengthening the structure of the hair by nourishing and reinforcing it. This makes the hair shinier, softer and helps reestablishing its natural movement. Plus, it does not take out the curls or waves, it simply defrizzes the hair for ultimate shine and silkiness. The Novex Brazilian Keratin Shampoo contains keratin protein that reinforces the structure of the hair fiber, giving elasticity, ensuring shine and softness as well as increasing the natural movement of the hair after washing it.
    • Replenishes moisture while cleaning the hair
    • Smoothes the hair by controlling excessive frizz
    • Strengthens the hair cuticle
    • It promotes a natural movement.
    • Reconstructs the hair fiber
    • Enriched with Brazilian Keratin Protein
    • Formaldehyde-free
    • Consumer-friendly and safe to be used at home
    • Suitable for all hair types & textures
  • You can reach soft, shiny and voluminous curls without DRAMA. The Movie Star Collection helps preventing dryness, it also restores moisture by deep treating your curls. The key ingredients such as olive oil, argan oil, avocado oil, sunflower oil and flaxseed oil provide deep reconstruction and strength to the hair. Plus, this mix of oils adds luminous shine and nourishment to your curls. It is truly your curls best friend! Novex My Curls Movie Star Shampoo is a sulfate-free shampoo ideal for curls that suffer from dryness, dullness and are in need of volume. Its formula is free of harsh ingredients and infused with a blend of oils that softens your curl and adds shine.
    • perfect for curls of all textures and curvatures
    • free of harsh ingredients
    • deep and thorough  wash to bring out the best in your curls
    • free of Parabens, Petrolatum, Silicones and Sulfates
     
  • Mystic Black was developed to empower women’s beauty by leaving the hair with the right level of moisture and ultimate shine it needs. The intense hydrating oil from the seed of the Baobab Tree helps to prevent dryness and brittleness caused by heat tools, weather and chemical treatments. The Baobab oil is a soothing and rich element that contains vitamin A, C, D, E, and omega 3, 6 and 9, which combined with Novex technology will give you the hydrated and mysterious hair look that you have been looking for.

    Novex Mystic Black is a Sulfate free Shampoo enriched with Baobab Seed Oil. Ideally, for hair that suffers from dryness and brittleness. This cleanser set composed of Shampoo & Conditioner is enriched with Baobab Seed Oil that stands out for its high moisturizing action, easy to absorb and shine enhancing nutrients.

    • Dryness protection
    • Frizz control
    • Helps with split ends
    • Perfect detangler
    • Shine enhancer nutrients
    • Anti Breakage formula
    • Free of Silicone, Sulfate, Petrolatum and Parabens
    • 300ml

  • Mystic Black was developed to empower women’s beauty by leaving the hair with the right level of moisture and ultimate shine it needs. The intense hydrating oil from the seed of the Baobab Tree helps to prevent dryness and brittleness caused by heat tools, weather and chemical treatments. The Baobab oil is a soothing and rich element that contains vitamin A, C, D, E, and omega 3, 6 and 9, which combined with Novex technology will give you the hydrated and mysterious hair look that you have been looking for. This Product is suitable for all hair types in need of frizz control and shine. Novex Mystic Black Deep Hair Mask provides the most powerful hydration and magical shine for damaged and tangled hair. Free of parabens, silicones and sulfates, it contains intense, hydrated oil from the seed of the Baobab Tree. This amazing treatment from Novex helps prevent dryness and brittleness, plus repairs split ends. The Baobab seed is a soothing and rich element from Africa that is rich in Vitamin A, C, D and E. It also has omega 3, 6 and 9.
    • Dryness protection
    • Frizz control,  Bring back softness to your hair and fight frizz with every use.
    • Helps with split ends
    • Perfect detangler
    • Shine enhance nutrients
    • Anti Breakage formula
    • Anti Humidity
    • Keeps hair moisturized for extended periods
    • Free of Parabens, Silicone, Petrolatum and Sulfates.
  • Novex Collagen Infusion contains 100% vegan. Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote strength and prevent hair from thinning. The Collagen Infusion Shampoo gives the hair a gentle cleanse strengthening the hair follicles, promoting strength.

    RECOMMENDED FOR
    Suitable for damaged and dull hair, fighting against the fragility of the hair
    BENEFITS
    • Promotes strength
    • Vegan Product.
    • Not Tested on Animals.
    • FREE of Sulfate, Parabens, Silicone and Petrolatum
    • Suitable for all hair types & textures
  • The Doctor Castor Hair Shampoo is infused with the purest extracted castor oil. This incredible Shampoo is rich in omega 6, 9, fatty acids and vitamin E. It nourishes and moisturizes hair, reducing split ends, and frizz, promoting strong and healthy growth. What makes Doctor Castor even more amazing is that it is a vegan product, not tested on animals, and has a formula FREE of sulfate, parabens, silicone, and petrolatum.  
    RECOMMENDED FOR
    Dull and weak hair in need of strength and growth
    BENEFITS
    • Infused with Castor Oil
    • Rich in Omega 6, 9 & Vitamin E
    • Promotes healthy hair growth
  • TThe Doctor Castor Leave-In is infused with the purest extracted castor oil. This incredible leave-in is rich in omega 6, 9, fatty acids and vitamin E. It nourishes and moisturizes hair, reducing split ends and frizz, promoting strong and healthy hair. What makes Doctor Castor even more amazing is that it is a vegan product, not tested on animals and has a formula FREE of sulfate, parabens, silicone, and petrolatum.
    RECOMMENDED FOR
    Dull and weak hair in need of strength and growth
    BENEFITS
    • Infused with Castor Oil
    • Rich in Omega 6, 9 & Vitamin E
    • Promotes healthy hair growth
  • Novex Coconut Oil Shampoo was developed to repair dry and indiscipline hair, helping to restore shine and smoothness to any type of damaged hair, while leaving your hair with a fresh feeling.  The Coconut Oil infused Shampoo has an intense nutrition level due to its natural ingredients, making sure you get nourishment and silkiness touch for much longer. This collection is enriched with the purest Coconut Oil from Brazil and Vitamin E.  
    RECOMMENDED FOR
    Undisciplined and dry hair in need of moisture and hydration.
    BENEFITS
    • Nourishment and Silkiness
    • Long-Lasting smooth effect
    • Intense Frizz Control
    • Revitalizes the hair fiber
    • Enriched with Coconut Oil
    • Suitable for all hair types & textures
    • Salt-free
    • Protein FREE
  • Afro hair Shampoo is a cleanser made to bring on the shine and softness. Infused with Argan oil and D-Panthenol it gives curls moisture while fighting split ends and keeping softness in.
    • Activates
    • Moisturizes
    • Defines
    • Protects curls
    • For ALL curl types
  • Novex Coconut Oil Collection is enriched with the purest Coconut Oil from Brazil. It is marvelous for treating dry, damaged frizzy hair. Coconut oil is a natural substance extremely nourishing and moisturizing. Which makes the Coconut Oil Collection fantastic at increasing hair’s hydration, while maintaining its natural moisture. It has a high concentration of elements that strengthens the hair structure leaving it protected from heat and any other damaging agent. This extraordinary collection prolongs hair’s smoothness, shine and silkiness.

    RECOMMENDED FOR:
    • Children 3yrs and Older with dry and/or damaged curls.
    BENEFITS
    • Cleanser for Curls
    • Provides Softness
    • Hydrates & Adds shine
    • Infused with Aloe Vera & D-Panthenol
    • | Petrolatum | Silicone | Sulfate FREE
  • Novex My Curls Shampoo has been specially designed to wash the hair without damaging the curls. Its salt-free formula combined with the mix of 7 Nutri functional Oils and Cranberry extract, work to provide all the strength and nourishment that your curly hair needs, leaving it soft, without frizz and with a glossy shine.
    RECOMMENDED FOR
    • Dry and damaged curls in need of moisture.
    BENEFITS
    • Enriched with 7 Nutri functional
    • Infused with Cranberry
    • Protein FREE
  • The Novex SuperFood Passion Fruit & Blueberry Shampoo cleans without drying. It deeply moisturizes the hair while helping control oiliness. Novex Superfood Passion Fruit & Blueberry Shampoo contains ingredients including Passion fruit which is rich in vitamin C and the B complex that controls oiliness, promoting scalp health and hydration. Also, Blueberry rich in antioxidants that prevent dryness, bringing freshness and softness to the strands. Recommended for Oily roots and Dry scalp in need of lightweight Hydration Benefits
    • Infused with passion fruit & blueberry
    • Oil control
    • Hydration
    Tip: For best results, make weekly hydrations with the Novex Superfood Passion Fruit & Blueberry Hair mask.
  • SuperFood Dragon Fruit & Gojiberry Shampoo has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan formula
    • Free of sulfate, parabens, silicone, and petrolatum

    Ingredients

    AQUA, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDE MIPA, COCAMIDOPROPYL BETAINE, PEG-150 DISTEARATE, LAURYL GLUCOSIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PARFUM, GLYCOL DISTEARATE, BENZYL ALCOHOL, LAURETH-4, PHENOXYETHANOL, POLYQUATERNIUM-7, HYDROXYETHYL UREA, DISODIUM EDTA, POTASSIUM CHLORIDE, CHLORPHENESIN, SODIUM BENZOATE, BHT, GLYCERIN, HYDROLYZED RICE PROTEIN, D-LIMONENE, HYDROLYZED RICE BRAN PROTEIN, BENZOIC ACID, HYDROLYZED SOY PROTEIN, KAPPAPHYCUS ALVAREZII EXTRACT, LAMINARIA SACCHARINA EXTRACT, GLYCINE, POTASSIUM SORBATE, HYLOCEREUS UNDATUS FRUIT EXTRACT, ETHYLHEXYLGLYCERIN, VACCINIUM MACROCARPON FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT.
  • SuperFood Dragon Fruit & Gojiberry Leave In has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan formula
    • Free of sulfate, parabens, silicone, and petrolatum
     
  • PRODUCT DESCRIPTION
    Afro Hair Polisher Oil is infused with sunflower oil, argan oil, linseed oil, coconut oil, castor oil, and macadamia oil. The oil blend in this polisher oil help maintain the hair hydrated and shining all day long! It eliminates split ends and frizz. Recommended for All curl types
    BENEFITS
    • Infused with a mix of oils
    • Locks hydration
    • Provides shine
     
  • It provides daily care for your curly hair, granting much more softness, hydration and frizz control. This Leave-In has a formula contains a mix of 7 Nutri functional Oils. The Cranberry in this Leave-In will also bring to the curls more hydration, nutrition and help to define the shape of the curls.

    Benefits:

    • Helps to detangle the hair
    • Boosts and shapes the curls
    • Infused with Cranberry Oil
    • Hydrates & Adds Shine
    • Enriched with 7 Nutri functional oils: (Olive, Argan, Ojon, Monoi, Coconut, Shea Butter, Moringa)
    • Suitable for 2ABC, 3ABC and 4ABC curls
     
  • If your curls are long and have a large firm, it means you have soft curls. Generally, curly hair is drier than straight hair, because the natural oiliness doesn’t get to the hair tips. That´s why this type of curly hair needs good hydration, always respecting the curl’s natural shape. The My Curls Soft Leave-In is ideal.

    RECOMMENDED FOR
    • Dry and damaged curls in need of moisture
    • Indicated for wavy hair and loose curls
    • Suitable for Curls type 2A. 2B and 2C curls
    BENEFITS
    • Helps to detangle the hair
    • It boosts and shapes the curls
    • Infused with Cranberry Oil
    • Hydrates & Adds Shine
    • Enriched with 7 Nutri functional oils: (Olive, Argan, Ojon, Monoi, Coconut, Shea Butter, Moringa)
  • If your curls are thin, fragile, kinky and have a very defined shape, then you must have intense curls.  My Curls Intense Leave-In was specially created to strengthen, give more shine and deep hydration to your curls and help define the shape of the curl.
    RECOMMENDED FOR
    • Tight and kinky curls (3A, 3B, 3C)
    BENEFITS
    • Enriched with Cranberry Oil
    • Hair Detangler
    • Paraben-Free
  • The Super Aloe Vera Super Hold Jelly was designed to provide the perfect amount of hold. Novex Super Aloe Vera Super Hold Jelly moisturizes, defines and leaving the hair hydrated and with an amazing shine. Infused with Aloe Vera that is considered a natural moisturizer that activates shine and softness.  
    RECOMMENDED FOR
     Suitable for all hair types and textures in need of Hydration and repair.
     
    BENEFITS
    • Hydrates
    • Repairs
    • Strengthens
    • frizz & volume control
       
  • Out of stock
    The Novex My Curls Jelly Lightweight Texture Defining Gel was designed to provided curls with the hold they need throughout the day. Novex My Curls Jelly  brings brightness to your curls while controlling the frizz. This amazing Jelly is also lightweight and suitable for almost all curl types.

    Recommended for:

    • Indicated for curly hair 2 ABC, 3ABC, and 4ABC
    BENEFITS
    • It fixes, models, controls and brightens the curls.
    • Aloe Vera extract.
    • Multi-use product: refresher, coiling and curl hold
  • Novex Avocado Hair Mask is enriched with Avocado oil, which is rich in fatty acids that easily penetrate deep into the hair fiber fighting against natural dehydration, adding moisture and nutrients to dry hair. The nutrients in avocado and honey infusion help strengthen the hair.  
    RECOMMENDED FOR
    Suitable for dry hair in need of nutrition
    BENEFITS
     
    • Infused with Avocado Oil
    • Enriched with Pure Honey
    • Restores the hair from damage
    • Hydrates and moisturizes
    • Provides nutrients
    • Moisture Locker
    • Nourished Hair
     
  • Afrohair Hair Mask is infused with Flaxseed Oil, Argan Oil, and Castor Oil, key ingredients in the formula of this fabulous hair mask. Flaxseed Oil helps prevent breakage and frizz for optimal growth because of the nutrients like omega-3 fatty acids, vitamins B and E, and protein found in flaxseed. With its high content of antioxidants, essential fatty acids, and vitamin E, Argan Oil helps hydrate and soften the hair. Castor Oil, also containing vitamin E and amazing fatty acids helps promote healthy hair growth.
    • For curls type: 3C, 4A, 4B, 4C
    • Activates
    • Moisturizes
    • Defines
    • Protects curls.
  • Out of stock
    Enriched with pure Moroccan Argan Oil and Vitamin E. Novex Argan Oil line provides powerful moisturizing action and infused with natural antioxidants that fight the harmful particles of your hair. Argan oil is extremely rich in beneficial nutrients such as fatty acids and vitamin E. Argan oil is proven to make hair softer, silkier and shinier. It is the ideal hair conditioner, and it can even help to treat split ends and tame frizzy hair. It leaves the hair more manageable and adds a healthy, attractive shine to any hair. If you’re looking for enhanced treatments to restore strength and moisture to your hair, this is the product for you. Novex Argan Oil Hair Mask is an enhanced deep conditioning treatment to restore shine and smoothness on hair without frizz or split ends. This mask soothes the hair eliminating frizz and canceling split ends, while providing the right amount of moisture the hair needs.
    • Replenishes shine, with no frizz and split ends
    • Helps to protect the hair color
    • Enriched with the purest Argan Oil and Vitamin E
    • Suitable for all hair types & textures
    • High Density
    • High concentration
  • With super concentrated actives from Bamboo and enriched with mixture of amino acids, minerals and vitamins A, B , and C. Novex Bamboo Sprout is ideal for hair that needs an extra dose of strength and growth. It was specially developed to naturally strengthen the hair and stimulate the roots for growth. Bamboo extract is filled with siclica. It has an average of 70% all-natural silica concentration. Silica is an important trace mineral. This mineral helps to strengthen your blood vessels and improve circulation, which can stimulate the blood flow to your scalp and encourage growth. Novex Bamboo Hair Mask has been specially designed to naturally moisturize, treat and leave the hair nourished and full of life. Its formula counts Bamboo Sprout vitamin, responsible to provide all the strength and growth that your hair needs, leaving it treated, nourished and with a glossy shine. This anti-breakage formula is everything you need for stronger and voluminous hair.
    • Replenishes strength and promotes intense hair growth
    • recommended for weak and thin hair
    • Enriched with Bamboo Sprout, Amino Acids and Vitamin E
    • Anti-breakage formula
    • Suitable for all hair types & textures

  • The Novex Brazilian Keratin Collection Consists of products that were developed to treat the hair by restoring shine and smoothness. This collection contains the most genuine hydrolyzed keratin. It allows the hair to absorb the product quickly which results in strengthening the structure of the hair by nourishing and reinforcing it. This makes the hair shinier, softer and helps re-establishing its natural movement. Plus, it does not take out the curls or waves, it simply defrizzes the hair for ultimate shine and silkiness. Novex Brazilian Keratin Deep Hair Mask is a conditioning treatment enhanced treatment that restores smoothness and deep repair all types of hair by deeply reconstructing the hair fiber that is damaged due to excessive dryness. This product combines Vitamin E and the most technological genuine Brazilian Keratin to leave your hair smooth, soft and frizz controlled.
    • Recommended for dull, dry and frizzy hair Smooth
    • Delivers Deep, Enriched repair
    • Suitable for all hair types
    • High concentration High density Rich in vitamins
    • Replenishes moisture while cleaning the hair
    • Smoothes the hair by controlling excessive frizz
    • Strengthens the hair cuticle
    • Promotes natural movement
    • Reconstructs the hair fiber
    • Formaldehyde-free
     
  • Novex Collagen Infusion is 100% vegan. Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote strength and prevent hair from thinning. Recommended for Suitable for damaged and dull hair, fighting against the fragility of the hair
    BENEFITS
    • Promotes healthy hair
    • Vegan Product.
    • Not Tested on Animals.
    • FREE of Sulfate, Parabens, Silicone and Petrolatum
    • Suitable for all hair types & textures
  • Novex Super Babosão Aloe Vera Hair Mask Babosa has an active moisturizing action. It is infused with the purest aloe vera straight from Brazil. It also contains hydromancy, an agent that acts on the hair fiber from the cuticle to the medulla, providing hydration, repair, strengthening, sensory improvement, frizz & volume control, natural appearance, and softness.
    RECOMMENDED FOR
    All types of hair
    BENEFITS
    • Leaves the hair silky
    • Boosts shine
    • Strengthens
    • Provides moisturize
    • Helps stimulate hair growth

  • Novex Coconut Oil Hair Mask (Óleo de Coco) is an intense treatment to repair dry and indiscipline hair, helping to restore shine and smoothness to any type of damaged hair.  The Coconut Oil hair mask has an intense nutrition level due to its natural ingredients, making sure you get nourishment and silkiness touch for much longer. This collection is enriched with the purest Coconut Oil from Brazil and Vitamin E.
    RECOMMENDED FOR
    Undisciplined and dry hair in need of moisture and hydration.
    BENEFITS
    • Nourishment and Silkiness
    • Long-Lasting smooth effect
    • Intense Frizz Control
    • Revitalizes the hair fiber
    • Enriched with Coconut Oil & Vitamin E
    • Suitable for all hair types & textures
    • pH 3,5
  • Out of stock
    The My Little Curls Hair Mask was specially developed for the smallest person in the house. It is infused with Castor oil & D-Panthenol offering little curls the moisture they need.
    RECOMMENDED FOR
    Children 3yrs and older with dry and/or damaged curls
    BENEFITS
    • Infused with Castor Oil & D-Panthenol
    • Deep Moisturizes the hair
    • Softens and Hydrates the curl for much longer
    • Adds Shine
    • Paraben | Petrolatum | Silicone | Sulfate FREE

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