• The Novex Brazilian Keratin Collection Consists of products that were developed to treat the hair by restoring shine and smoothness. This collection contains the most genuine hydrolyzed keratin. It allows the hair to absorb the product quickly which results in strengthening the structure of the hair by nourishing and reinforcing it. This makes the hair shinier, softer and helps reestablishing its natural movement. Plus, it does not take out the curls or waves, it simply defrizzes the hair for ultimate shine and silkiness. This innovative formula of Novex Keratin Recharge it absorbs faster and penetrates deeper in the hair fiber while replenishes the Keratin protein lost daily by the hair. It also, moisturizes the hair deeper than a regular leave in conditioner. It can be use as a deep treatment, when left on the hair for 15 min with a plastic cap. The result will be hair more resistant, soft, shiny and full of life.
    • Smoothes the hair by controlling excessive frizz
    • Strengthens the hair cuticle
    • Promotes a natural movement.
    • Reconstructs the hair fiber 
    • Recommended for Dull and Frizzy hair
    • Formaldehyde Free
    • Humidity Resistant
    • Enriched with Brazilian Keratin Protein and Vitamin E
    • Suitable for all Hair Types and Textures
  • You can reach soft, shiny and voluminous curls without DRAMA. The Movie Star Collection helps preventing dryness, it also restores moisture by deep treating your curls. The key ingredients such as olive oil, argan oil, avocado oil, sunflower oil and flaxseed oil provide deep reconstruction and strength to the hair. Plus, this mix of oils adds luminous shine and nourishment to your curls. It is truly your curls best friend! My Curls Movie Star Leave-In is a powerful detangler and curls booster with a light texture that does not weigh your curls down. Its formula is also enriched with the Oils of Argan, Avocado, Flaxseed, Sunflower Seed and Olive that promotes shine and volume boost to all curls type. This product can be part of your "wash and go" as well as your "next day refresh".
    • Volume boost
    • Curl moisture and hydration
    • Lightweight Leave In
    • Easy to be mixed with gel
    • Boosts Volume and Revitalizes hair fibers
    • Adds Luminous Shine
    • Easy Detangling Action
    • Enriched with Vitamin E and a blend of 100% natural Oils (Argan, Olive, Coconut, Macadamia, Avocado, Flaxseed and Sunflower Seed) 
    • Shapes up the Curls
    • Free of Silicone, Sulfate, Petrolatum, Parabens
  • Novex Super Babosão Aloe Vera Shampoo nourishes and strengthens the hair fiber promoting healthy hair growth and softness, also fighting against excessive hair loss and dandruff.
    RECOMMENDED FOR
    Suitable for all types of hair
    BENEFITS
     
    • Silky Hair
    • Boosts Shine
    • Strengthens
    • Provide moisturize
    • Help stimulate hair growth
     
  • Novex My Curls Shampoo has been specially designed to wash the hair without damaging the curls. Its salt-free formula combined with the mix of 7 Nutri functional Oils and Cranberry extract, work to provide all the strength and nourishment that your curly hair needs, leaving it soft, without frizz and with a glossy shine.
    RECOMMENDED FOR
    • Dry and damaged curls in need of moisture.
    BENEFITS
    • Enriched with 7 Nutri functional
    • Infused with Cranberry
    • Protein FREE
  • The Novex My Curls SUPER CURLY Leave-In Conditioner was specially developed to shape and define your curls. You can use to control volume, boost volume, twist -out or any other curly style of your wish. This product contains a mix of Ojon oil, which will make your curls shiny and manageable and Monoi oil, which will moisturize, repair and protect your beautiful curls.
    • Enriched with the Ojon Oil and Monoi Oil
    • For all hair types
    • It can be used to refresh, style or detangle your curls
    • No need to wash after applied
    • Paraben FREE
  • If your curls are thin, fragile, kinky and have a very defined shape, then you must have intense curls.  My Curls Intense Leave-In was specially created to strengthen, give more shine and deep hydration to your curls and help define the shape of the curl.
    RECOMMENDED FOR
    • Tight and kinky curls (3A, 3B, 3C)
    BENEFITS
    • Enriched with Cranberry Oil
    • Hair Detangler
    • Paraben-Free
  • The Novex Brazilian Keratin Collection Consists of products that were developed to treat the hair by restoring shine and smoothness. This collection contains the most genuine hydrolyzed keratin. It allows the hair to absorb the product quickly which results in strengthening the structure of the hair by nourishing and reinforcing it. This makes the hair shinier, softer and helps reestablishing its natural movement. Plus, it does not take out the curls or waves, it simply defrizzes the hair for ultimate shine and silkiness.

    Novex Brazilian Keratin Conditioner is an enhanced treatment that restores smoothness and repairs all types of hair by deeply reconstructing the hair fiber that is damaged due to excessive dryness. This product is infused with the most technological genuine Brazilian Keratin to leave your hair smooth, soft and frizz controlled.

  • The Novex Brazilian Keratin Line consists of products that were developed to treat the hair by restoring shine and smoothness. This collection contains the most genuine hydrolyzed keratin. It allows the hair to absorb the product quickly which results in strengthening the structure of the hair by nourishing and reinforcing it. This makes the hair shinier, softer and helps reestablishing its natural movement. Plus, it does not take out the curls or waves, it simply defrizzes the hair for ultimate shine and silkiness. Novex Brazilian Keratin Leave in Conditioner is an enhanced hair detangler that restore smoothness and deep repair all types of hair by deeply reconstructing the hair fiber that is damaged due to excessive dryness. It also provides a daily care for your hair, granting much more resistant, smoothness, and softness. Its formulated with genuine Brazilian Keratin creates a protective coat on the strands that keeps outer agents from damaging the hair, leaving it always moisturized and protected.
    • Smoothes the hair by controlling excessive frizz
    • Recommended for dull, dry and frizzy hair
    • For intense replenishing of moisture and protection
    • Strengthens the hair cuticle
    • Promotes a natural movement.
    • Reconstructs the hair fiber
    • adds body and shine
    • heat protection
  • Out of stock
    The Novex My Curls Jelly Lightweight Texture Defining Gel was designed to provided curls with the hold they need throughout the day. Novex My Curls Jelly  brings brightness to your curls while controlling the frizz. This amazing Jelly is also lightweight and suitable for almost all curl types.

    Recommended for:

    • Indicated for curly hair 2 ABC, 3ABC, and 4ABC
    BENEFITS
    • It fixes, models, controls and brightens the curls.
    • Aloe Vera extract.
    • Multi-use product: refresher, coiling and curl hold
  • The Novex Brazilian Keratin Collection Consists of products that were developed to treat the hair by restoring shine and smoothness. This collection contains the most genuine hydrolyzed keratin. It allows the hair to absorb the product quickly which results in strengthening the structure of the hair by nourishing and reinforcing it. This makes the hair shinier, softer and helps reestablishing its natural movement. Plus, it does not take out the curls or waves, it simply defrizzes the hair for ultimate shine and silkiness. The Novex Brazilian Keratin Shampoo contains keratin protein that reinforces the structure of the hair fiber, giving elasticity, ensuring shine and softness as well as increasing the natural movement of the hair after washing it.
    • Replenishes moisture while cleaning the hair
    • Smoothes the hair by controlling excessive frizz
    • Strengthens the hair cuticle
    • It promotes a natural movement.
    • Reconstructs the hair fiber
    • Enriched with Brazilian Keratin Protein
    • Formaldehyde-free
    • Consumer-friendly and safe to be used at home
    • Suitable for all hair types & textures
  • Novex Collagen Infusion is 100% vegan. Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote strength and prevent hair from thinning. Recommended for Suitable for damaged and dull hair, fighting against the fragility of the hair
    BENEFITS
    • Promotes healthy hair
    • Vegan Product.
    • Not Tested on Animals.
    • FREE of Sulfate, Parabens, Silicone and Petrolatum
    • Suitable for all hair types & textures

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