• SuperFood Dragon Fruit & Gojiberry Hair mask has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan formula
    • Free of sulfate, parabens, silicone, and petrolatum

    Ingredients

    AQUA, CETEARYL ALCOHOL, BUTYROSPERMUM PARKII BUTTER, GLYCINE SOJA OIL, ZEA MAYS STARCH, CETRIMONIUM CHLORIDE, BENZYL ALCOHOL, PARFUM, ALCOHOL, HYDROXYETHYL UREA, BENZOIC ACID, BHT, CETEARETH-60 MYRISTYL GLYCOL, SORBIC ACID, HYDROLYZED RICE PROTEIN, HYDROLYZED RICE BRAN PROTEIN, D-LIMONENE, HYDROLYZED SOY PROTEIN, KAPPAPHYCUS ALVAREZII EXTRACT, LAMINARIA SACCHARINA EXTRACT, GLYCERIN, LACTIC ACID, GLYCINE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, HYLOCEREUS UNDATUS FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT, VACCINIUM MACROCARPON FRUIT EXTRACT.
  • SuperFood Dragon Fruit & Gojiberry Conditioner has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan fomula
    • Free of sulfate, parabens, silicone, and petrolatum

    Ingredients

    AQUA, CETEARYL ALCOHOL, GLYCERIN, GLYCINE SOJA OIL, CETRIMONIUM CHLORIDE, ZEA MAYS STARCH, BUTYROSPERMUM PARKII BUTTER, ALCOHOL, BENZYL ALCOHOL, PARFUM, HYDROXYETHYL UREA, BENZOIC ACID, BHT, PEG-90M, SORBIC ACID, HYDROLYZED RICE PROTEIN, HYDROLYZED RICE BRAN PROTEIN, D-LIMONENE, KAPPAPHYCUS ALVAREZII EXTRACT, HYDROLYZED SOY PROTEIN, PHENOXYETHANOL, LAMINARIA SACCHARINA EXTRACT, HYDROGENATED CASTOR OIL/SEBACIC ACID COPOLYMER, LACTIC ACID, GLYCINE, POTASSIUM SORBATE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, HYLOCEREUS UNDATUS FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT, VACCINIUM MACROCARPON FRUIT EXTRACT.
  • SuperFood Dragon Fruit & Gojiberry Shampoo has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan formula
    • Free of sulfate, parabens, silicone, and petrolatum

    Ingredients

    AQUA, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDE MIPA, COCAMIDOPROPYL BETAINE, PEG-150 DISTEARATE, LAURYL GLUCOSIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PARFUM, GLYCOL DISTEARATE, BENZYL ALCOHOL, LAURETH-4, PHENOXYETHANOL, POLYQUATERNIUM-7, HYDROXYETHYL UREA, DISODIUM EDTA, POTASSIUM CHLORIDE, CHLORPHENESIN, SODIUM BENZOATE, BHT, GLYCERIN, HYDROLYZED RICE PROTEIN, D-LIMONENE, HYDROLYZED RICE BRAN PROTEIN, BENZOIC ACID, HYDROLYZED SOY PROTEIN, KAPPAPHYCUS ALVAREZII EXTRACT, LAMINARIA SACCHARINA EXTRACT, GLYCINE, POTASSIUM SORBATE, HYLOCEREUS UNDATUS FRUIT EXTRACT, ETHYLHEXYLGLYCERIN, VACCINIUM MACROCARPON FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT.
  • My Little Curls Leave-In Curls Activator will give that special touch when it comes to taking care of the most delicate threads and to boost their little curls. In addition to a shimmering glow and a lot of softness, the infused Castor Oil & Shea Butter in this Curls Activator will leave the curls super-hydrated, deeply nourished and shaped up for much longer.
    RECOMMENDED FOR:
    • Children 3yrs and older with dry and/or damaged curls
    BENEFITS
    • Activates the Curls
    • Curls Boost longer-lasting effect.
    • Infused with Castor oil & Shea Butter
    • Hydrates & Adds Shine
    • Paraben | Petrolatum | Silicone | Sulfate FREE
  • If your curls are long and have a large firm, it means you have soft curls. Generally, curly hair is drier than straight hair, because the natural oiliness doesn’t get to the hair tips. That´s why this type of curly hair needs good hydration, always respecting the curl’s natural shape. The My Curls Soft Leave-In is ideal.

    RECOMMENDED FOR
    • Dry and damaged curls in need of moisture
    • Indicated for wavy hair and loose curls
    • Suitable for Curls type 2A. 2B and 2C curls
    BENEFITS
    • Helps to detangle the hair
    • It boosts and shapes the curls
    • Infused with Cranberry Oil
    • Hydrates & Adds Shine
    • Enriched with 7 Nutri functional oils: (Olive, Argan, Ojon, Monoi, Coconut, Shea Butter, Moringa)
  • It provides daily care for your curly hair, granting much more softness, hydration and frizz control. This Leave-In has a formula contains a mix of 7 Nutri functional Oils. The Cranberry in this Leave-In will also bring to the curls more hydration, nutrition and help to define the shape of the curls.

    Benefits:

    • Helps to detangle the hair
    • Boosts and shapes the curls
    • Infused with Cranberry Oil
    • Hydrates & Adds Shine
    • Enriched with 7 Nutri functional oils: (Olive, Argan, Ojon, Monoi, Coconut, Shea Butter, Moringa)
    • Suitable for 2ABC, 3ABC and 4ABC curls
     
  • Curly hair needs a lot of moisture, so Novex mixed 7 nutri functional oils in one product, Olive, Argan, Ojon, Monoi, Coconut, Shea Butter and Moringa. This special mix of oils will bring the curls more hydration, nutrition, a powerful anti-frizz action and a spectacular shine. Cranberry, a small but powerful fruit, also helps shape the curls perfectly while maintaining shine.
    Recommended for: 
    • Dry and damaged curls in need of moisture, shine and shape up
    • Curls types 2 a|b|c, 3 a|b|c and 4 a|b|c
    Benefits:
    • Shine enhancer
    • Hydration Boost
    • Intense Nourishment & Shine
    • Easy Detangling Action
    • Revitalizes the Hair Fiber
    • Protein Free
  • Novex Argan Oil Shampoo & Conditioner has been specially designed to naturally moisturize the strands, treat and leave the hair nourished and full of life. It's salt-free formula counts with the purest Argan Oil, responsible to provide all the strength and nourishment that your hair needs, leaving it soft, without frizz and with a glossy shine
    • suitable for Frizzy hair with split ends in need of moisture and nourishment
    • Replenishes shine, with no frizz and split ends
    • Helps to protect the hair color
    • Enriched with the purest Argan Oil
    • Suitable for all hair types & textures
    • Salt-free
  • Novex Bamboo Sprout Shampoo and Conditioner have been specially designed to naturally clean, energize and treat leaving the hair nourished, with more body and full of life. Its formula counts Bamboo Sprout vitamin, responsible to provide all the strength and growth that your hair needs, leaving it thicker, restored and with a glossy shine. This anti-breakage formula is everything you need for stronger and voluminous hair.
    • Recommended for: Weak damaged hair in need of strength and fullness. Suitable for very thin hair texture in need of body and volume.
    • Replenishes strength and promotes hair growth
    • Anti-breakage formula
    • Promotes restoration in the hair fiber
    • Thicker hair with a glossy shine
    • Enriched with Bamboo Sprout and Amino Acids
    • Suitable for all hair types & textures
    • Salt-Free
  • Out of stock
    Novex Blindagem Thermal Protector acts on the hair creating a protective barrier against the harmful effects of pollution, constant blow dryer use, chemical processes, and excessive moisture, reducing frizz, preventing color from fading and promoting an amazing sleek and shine effect on the hair.  Also, this thermal protectant protects the hair from the blow dryer and flat iron damages and fights excessive weather humidity, allowing the blow-dryer/flat iron result to last longer.
    RECOMMENDED FOR
    Dull and dry hair in need of protection and frizz control. Indicated to be used prior to heat tools as Thermal Protector Leave-In to promote moisture, control frizz and leave hair smooth and shine.
    BENEFITS
    • Promotes Silkiness and Sleek effect
    • Thermal Protector
    • Lightweight Leave-In
    • Prevents color from fading
    • Seals the hair cuticle to prevent excessive damage
    • Suitable for all hair types and textures
    • Humility resistant
    • Long-lasting effect
  • Novex Coconut Oil Conditioner (Óleo de Coco) is a conditioning system made to repair dry and indiscipline hair, helping to restore shine and smoothness to any type of damaged hair.  This collection is enriched with the purest Coconut Oil from Brazil and Vitamin E. The Coconut Oil Conditioner has an intense nutrition level due to its natural ingredients, making sure you get nourishment and silkiness touch for much longer.
    1. RECOMMENDED FOR
      Undisciplined and dry hair in need of moisture and hydration.
      BENEFITS
      • Nourishment and Silkiness
      • Long-Lasting smooth effect
      • Intense Frizz Control
      • Revitalizes the hair fiber
      • Enriched with Coconut Oil
      • Suitable for all hair types & textures
      • Protein FREE
  • The Super Aloe Vera Leave-In Conditioner is a hydrating and nutritious product, that provides the hair the most intense brightness and eliminates breakage. It is infused with Aloe Vera which is a moisturizing active that provides shine and softness to the hair. Another amazing active is hydrovance that acts on the hair fiber from the cuticle to the medulla, providing hydration, repair, strengthening, frizz and volume control.  
    RECOMMENDED FOR
      Suitable for hair in need of strength and smoothness
    BENEFITS
     
    • Hydrates
    • Repairs
    • Strengthens
    • Frizz & Volume Control
     
  • Novex Super Babosão Aloe Vera Hair Mask Babosa has an active moisturizing action. It is infused with the purest aloe vera straight from Brazil. It also contains hydromancy, an agent that acts on the hair fiber from the cuticle to the medulla, providing hydration, repair, strengthening, sensory improvement, frizz & volume control, natural appearance, and softness.
    RECOMMENDED FOR
    All types of hair
    BENEFITS
    • Leaves the hair silky
    • Boosts shine
    • Strengthens
    • Provides moisturize
    • Helps stimulate hair growth

  • Novex Super Babosão Aloe Vera Conditioner has an active moisturizing action that provides shine and softness to the hair. It is enhanced with the purest Aloe Vera gel straight from Brazil. Aloe gel is rich in vitamins A, C, E, plus minerals, amino acids, and antioxidants. Each one provides wonderful benefits to the hair, such as hydration, frizz control, strength and hair growth.
    RECOMMENDED FOR
      Suitable for hair in need of strength and smoothness
    BENEFITS
     
    • Silky Hair
    • Boost
    • Stronger Hair
    • Provide moisturize
    • Help stimulate hair growth
     
  • This Novex Leave In conditioner is the best way to lock in deep moisture and soften your curls all day. This daily use product is applied to damp hair and air dried, diffused or blow dried directly into the hair to seal and protect natural, dense, coarse, thick or damaged hair types. Baobab Oil nourishes and calms the hair making it more manageable and bring your curls back to life. Keep your hair safe from frizz and humidity with the natural barrier created by this leave in. Your curls will be defined and soft with a clean natural luster
    • Recommended for very Dry, tangled and frizzy Curls.
    • Hydrating Conditioning Leave In Treatment, absorbs into the hair quickly and leaves your curls instantly conditioned, soft, and full of luster and body.
    • Great for Wash and Wear Styles with Curls (natural, curly, kinky).
    • Returns softness to your hair and fights frizz with every use.
    • Detangling of Thick, Dense, Kinky  Natural Hair made easy.
    • Anti Humidity, creates a barrier from outside elements and excess moisture that may ruin your hair or cause frizz to form.
    • Anti-static.
    • No Parabens, Petrolatum, Silicones or Sulfates .
    • 500ml
  • Mystic Black was developed to empower women’s beauty by leaving the hair with the right level of moisture and ultimate shine it needs. The intense hydrating oil from the seed of the Baobab Tree helps to prevent dryness and brittleness caused by heat tools, weather and chemical treatments. The Baobab oil is a soothing and rich element that contains vitamin A, C, D, E, and omega 3, 6 and 9, which combined with Novex technology will give you the hydrated and mysterious hair look that you have been looking for. This Product is suitable for all hair types in need of frizz control and shine. Novex Mystic Black Deep Hair Mask provides the most powerful hydration and magical shine for damaged and tangled hair. Free of parabens, silicones and sulfates, it contains intense, hydrated oil from the seed of the Baobab Tree. This amazing treatment from Novex helps prevent dryness and brittleness, plus repairs split ends. The Baobab seed is a soothing and rich element from Africa that is rich in Vitamin A, C, D and E. It also has omega 3, 6 and 9.
    • Dryness protection
    • Frizz control,  Bring back softness to your hair and fight frizz with every use.
    • Helps with split ends
    • Perfect detangler
    • Shine enhance nutrients
    • Anti Breakage formula
    • Anti Humidity
    • Keeps hair moisturized for extended periods
    • Free of Parabens, Silicone, Petrolatum and Sulfates.

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