• You can reach soft, shiny and voluminous curls without DRAMA. The Movie Star Collection helps preventing dryness, it also restores moisture by deep treating your curls. The key ingredients such as olive oil, argan oil, avocado oil, sunflower oil and flaxseed oil provide deep reconstruction and strength to the hair. Plus, this mix of oils adds luminous shine and nourishment to your curls. It is truly your curls best friend! Novex My Curls Movie Star Conditioner is an amazing daily curly hair care conditioner that promotes luminous shine and locks in moisture for healthy curls. The conditioner, just like the rest of the collection, is infused with oils that help replenish the hair’s hydration. The Novex My Curls Movie Star conditioner is also a great addition to any curly hair routine.
    • Shine enhancer
    • Volume boost
    • Hydrates and moisturizes curls
    • powerful degtangler
    • Free of Parabens, Petrolatum, Silicones and Sulfates
  • You can reach soft, shiny and voluminous curls without DRAMA. The Movie Star Collection helps preventing dryness, it also restores moisture by deep treating your curls. The key ingredients such as olive oil, argan oil, avocado oil, sunflower oil and flaxseed oil provide deep reconstruction and strength to the hair. Plus, this mix of oils adds luminous shine and nourishment to your curls. It is truly your curls best friend! Novex My Curls Movie Star Hair Mask is infused with a mix of oils that will leave your curls with volume and luminous shine. The oils in this amazing mask include Argan, Flaxseed, Sunflower, Avocado, and Olive oil. Its formula is free of harsh ingredients protects your curls and adds moisture.
    • Boosts Volume
    • visible results in 3 minutes
    • Adds Luminous Shine
    • Easy Detangling Action
    • Infused with a blend of Oils
    • Revitalizes the hair fiber
    • Infused with Vitamin E and 100% natural oils of argan, Olive, Coconut, Macadamia, Avocado, Flaxseed and Sunflower Seed
    • Shapes up the Curls
  • You can reach soft, shiny and voluminous curls without DRAMA. The Movie Star Collection helps preventing dryness, it also restores moisture by deep treating your curls. The key ingredients such as olive oil, argan oil, avocado oil, sunflower oil and flaxseed oil provide deep reconstruction and strength to the hair. Plus, this mix of oils adds luminous shine and nourishment to your curls. It is truly your curls best friend! My Curls Movie Star Leave-In is a powerful detangler and curls booster with a light texture that does not weigh your curls down. Its formula is also enriched with the Oils of Argan, Avocado, Flaxseed, Sunflower Seed and Olive that promotes shine and volume boost to all curls type. This product can be part of your "wash and go" as well as your "next day refresh".
    • Volume boost
    • Curl moisture and hydration
    • Lightweight Leave In
    • Easy to be mixed with gel
    • Boosts Volume and Revitalizes hair fibers
    • Adds Luminous Shine
    • Easy Detangling Action
    • Enriched with Vitamin E and a blend of 100% natural Oils (Argan, Olive, Coconut, Macadamia, Avocado, Flaxseed and Sunflower Seed) 
    • Shapes up the Curls
    • Free of Silicone, Sulfate, Petrolatum, Parabens
  • You can reach soft, shiny and voluminous curls without DRAMA. The Movie Star Collection helps preventing dryness, it also restores moisture by deep treating your curls. The key ingredients such as olive oil, argan oil, avocado oil, sunflower oil and flaxseed oil provide deep reconstruction and strength to the hair. Plus, this mix of oils adds luminous shine and nourishment to your curls. It is truly your curls best friend! Novex My Curls Movie Star Shampoo is a sulfate-free shampoo ideal for curls that suffer from dryness, dullness and are in need of volume. Its formula is free of harsh ingredients and infused with a blend of oils that softens your curl and adds shine.
    • perfect for curls of all textures and curvatures
    • free of harsh ingredients
    • deep and thorough  wash to bring out the best in your curls
    • free of Parabens, Petrolatum, Silicones and Sulfates
     
  • It provides daily care for your curly hair, granting much more softness, hydration and frizz control. This Leave-In has a formula contains a mix of 7 Nutri functional Oils. The Cranberry in this Leave-In will also bring to the curls more hydration, nutrition and help to define the shape of the curls.

    Benefits:

    • Helps to detangle the hair
    • Boosts and shapes the curls
    • Infused with Cranberry Oil
    • Hydrates & Adds Shine
    • Enriched with 7 Nutri functional oils: (Olive, Argan, Ojon, Monoi, Coconut, Shea Butter, Moringa)
    • Suitable for 2ABC, 3ABC and 4ABC curls
     
  • Novex My Curls Shampoo has been specially designed to wash the hair without damaging the curls. Its salt-free formula combined with the mix of 7 Nutri functional Oils and Cranberry extract, work to provide all the strength and nourishment that your curly hair needs, leaving it soft, without frizz and with a glossy shine.
    RECOMMENDED FOR
    • Dry and damaged curls in need of moisture.
    BENEFITS
    • Enriched with 7 Nutri functional
    • Infused with Cranberry
    • Protein FREE
  • If your curls are long and have a large firm, it means you have soft curls. Generally, curly hair is drier than straight hair, because the natural oiliness doesn’t get to the hair tips. That´s why this type of curly hair needs good hydration, always respecting the curl’s natural shape. The My Curls Soft Leave-In is ideal.

    RECOMMENDED FOR
    • Dry and damaged curls in need of moisture
    • Indicated for wavy hair and loose curls
    • Suitable for Curls type 2A. 2B and 2C curls
    BENEFITS
    • Helps to detangle the hair
    • It boosts and shapes the curls
    • Infused with Cranberry Oil
    • Hydrates & Adds Shine
    • Enriched with 7 Nutri functional oils: (Olive, Argan, Ojon, Monoi, Coconut, Shea Butter, Moringa)
  • Curly hair needs a lot of moisture, so Novex mixed 7 nutri functional oils in one product, Olive, Argan, Ojon, Monoi, Coconut, Shea Butter and Moringa. This special mix of oils will bring the curls more hydration, nutrition, a powerful anti-frizz action and a spectacular shine. Cranberry, a small but powerful fruit, also helps shape the curls perfectly while maintaining shine.
    Recommended for: 
    • Dry and damaged curls in need of moisture, shine and shape up
    • Curls types 2 a|b|c, 3 a|b|c and 4 a|b|c
    Benefits:
    • Shine enhancer
    • Hydration Boost
    • Intense Nourishment & Shine
    • Easy Detangling Action
    • Revitalizes the Hair Fiber
    • Protein Free
  • The Novex My Curls SUPER CURLY Leave-In Conditioner was specially developed to shape and define your curls. You can use to control volume, boost volume, twist -out or any other curly style of your wish. This product contains a mix of Ojon oil, which will make your curls shiny and manageable and Monoi oil, which will moisturize, repair and protect your beautiful curls.
    • Enriched with the Ojon Oil and Monoi Oil
    • For all hair types
    • It can be used to refresh, style or detangle your curls
    • No need to wash after applied
    • Paraben FREE
  • Out of stock
    The Novex My Curls Jelly Lightweight Texture Defining Gel was designed to provided curls with the hold they need throughout the day. Novex My Curls Jelly  brings brightness to your curls while controlling the frizz. This amazing Jelly is also lightweight and suitable for almost all curl types.

    Recommended for:

    • Indicated for curly hair 2 ABC, 3ABC, and 4ABC
    BENEFITS
    • It fixes, models, controls and brightens the curls.
    • Aloe Vera extract.
    • Multi-use product: refresher, coiling and curl hold
  • Novex My Little Curls Conditioner was specially created to provide even the smallest person in the house with the moisture and hydration curly hair deserves.
    RECOMMENDED FOR
    Children 3yrs and older  with dry and/or Damaged curls
    BENEFITS
    • Provides softness
    • Hydrates & Adds shine
    • Infused with Aloe Vera & D-Panthenol
    • Paraben | Petrolatum | Silicone | Sulfate FREE
  • Novex Coconut Oil Collection is enriched with the purest Coconut Oil from Brazil. It is marvelous for treating dry, damaged frizzy hair. Coconut oil is a natural substance extremely nourishing and moisturizing. Which makes the Coconut Oil Collection fantastic at increasing hair’s hydration, while maintaining its natural moisture. It has a high concentration of elements that strengthens the hair structure leaving it protected from heat and any other damaging agent. This extraordinary collection prolongs hair’s smoothness, shine and silkiness.

    RECOMMENDED FOR:
    • Children 3yrs and Older with dry and/or damaged curls.
    BENEFITS
    • Cleanser for Curls
    • Provides Softness
    • Hydrates & Adds shine
    • Infused with Aloe Vera & D-Panthenol
    • | Petrolatum | Silicone | Sulfate FREE
  • Out of stock
    The My Little Curls Hair Mask was specially developed for the smallest person in the house. It is infused with Castor oil & D-Panthenol offering little curls the moisture they need.
    RECOMMENDED FOR
    Children 3yrs and older with dry and/or damaged curls
    BENEFITS
    • Infused with Castor Oil & D-Panthenol
    • Deep Moisturizes the hair
    • Softens and Hydrates the curl for much longer
    • Adds Shine
    • Paraben | Petrolatum | Silicone | Sulfate FREE
  • Mystic Black was developed to empower women’s beauty by leaving the hair with the right level of moisture and ultimate shine it needs. The intense hydrating oil from the seed of the Baobab Tree helps to prevent dryness and brittleness caused by heat tools, weather, and chemical treatments. The Baobab oil is a soothing and rich element that contains vitamins A, C, D, E, and omega 3, 6 and 9, which combined with Novex technology will give you the hydrated and mysterious hair look that you have been looking for.

    Novex Mystic Black Conditioner is a daily care product also enriched with the powerful Baobab Seed Oil which provides miraculous hydration, shine and frizz control for your hair. The Baobab Seed Oil stands out for its high moisturizing action and shine-enhancing nutrients.

    • Intense Hydrating Conditioner
    • Suitable for women, men and children
    • Frizz control
    • Shine and softness enhancer
    • Helps eliminate split ends
    • Keeps the hair moisturized and hydrated
    • No Parabens, Petrolatum, Silicones or Sulfates
    • 300ml
  • Mystic Black was developed to empower women’s beauty by leaving the hair with the right level of moisture and ultimate shine it needs. The intense hydrating oil from the seed of the Baobab Tree helps to prevent dryness and brittleness caused by heat tools, weather and chemical treatments. The Baobab oil is a soothing and rich element that contains vitamin A, C, D, E, and omega 3, 6 and 9, which combined with Novex technology will give you the hydrated and mysterious hair look that you have been looking for. This Product is suitable for all hair types in need of frizz control and shine. Novex Mystic Black Deep Hair Mask provides the most powerful hydration and magical shine for damaged and tangled hair. Free of parabens, silicones and sulfates, it contains intense, hydrated oil from the seed of the Baobab Tree. This amazing treatment from Novex helps prevent dryness and brittleness, plus repairs split ends. The Baobab seed is a soothing and rich element from Africa that is rich in Vitamin A, C, D and E. It also has omega 3, 6 and 9.
    • Dryness protection
    • Frizz control,  Bring back softness to your hair and fight frizz with every use.
    • Helps with split ends
    • Perfect detangler
    • Shine enhance nutrients
    • Anti Breakage formula
    • Anti Humidity
    • Keeps hair moisturized for extended periods
    • Free of Parabens, Silicone, Petrolatum and Sulfates.
  • Mystic Black was developed to empower women’s beauty by leaving the hair with the right level of moisture and ultimate shine it needs. The intense hydrating oil from the seed of the Baobab Tree helps to prevent dryness and brittleness caused by heat tools, weather and chemical treatments. The Baobab oil is a soothing and rich element that contains vitamin A, C, D, E, and omega 3, 6 and 9, which combined with Novex technology will give you the hydrated and mysterious hair look that you have been looking for. This Product is suitable for all hair types in need of frizz control and shine. Novex Mystic Black Deep Hair Mask provides the most powerful hydration and magical shine for damaged and tangled hair. Free of parabens, silicones and sulfates, it contains intense, hydrated oil from the seed of the Baobab Tree. This amazing treatment from Novex helps prevent dryness and brittleness, plus repairs split ends. The Baobab seed is a soothing and rich element from Africa that is rich in Vitamin A, C, D and E. It also has omega 3, 6 and 9.
    • Dryness protection
    • Frizz control,  Bring back softness to your hair and fight frizz with every use.
    • Helps with split ends
    • Perfect detangler
    • Shine enhance nutrients
    • Anti Breakage formula
    • Anti Humidity
    • Keeps hair moisturized for extended periods
    • Free of Parabens, Silicone, Petrolatum and Sulfates.
  • This Novex Leave In conditioner is the best way to lock in deep moisture and soften your curls all day. This daily use product is applied to damp hair and air dried, diffused or blow dried directly into the hair to seal and protect natural, dense, coarse, thick or damaged hair types. Baobab Oil nourishes and calms the hair making it more manageable and bring your curls back to life. Keep your hair safe from frizz and humidity with the natural barrier created by this leave in. Your curls will be defined and soft with a clean natural luster
    • Recommended for very Dry, tangled and frizzy Curls.
    • Hydrating Conditioning Leave In Treatment, absorbs into the hair quickly and leaves your curls instantly conditioned, soft, and full of luster and body.
    • Great for Wash and Wear Styles with Curls (natural, curly, kinky).
    • Returns softness to your hair and fights frizz with every use.
    • Detangling of Thick, Dense, Kinky  Natural Hair made easy.
    • Anti Humidity, creates a barrier from outside elements and excess moisture that may ruin your hair or cause frizz to form.
    • Anti-static.
    • No Parabens, Petrolatum, Silicones or Sulfates .
    • 500ml
  • Mystic Black was developed to empower women’s beauty by leaving the hair with the right level of moisture and ultimate shine it needs. The intense hydrating oil from the seed of the Baobab Tree helps to prevent dryness and brittleness caused by heat tools, weather and chemical treatments. The Baobab oil is a soothing and rich element that contains vitamin A, C, D, E, and omega 3, 6 and 9, which combined with Novex technology will give you the hydrated and mysterious hair look that you have been looking for.

    Novex Mystic Black is a Sulfate free Shampoo enriched with Baobab Seed Oil. Ideally, for hair that suffers from dryness and brittleness. This cleanser set composed of Shampoo & Conditioner is enriched with Baobab Seed Oil that stands out for its high moisturizing action, easy to absorb and shine enhancing nutrients.

    • Dryness protection
    • Frizz control
    • Helps with split ends
    • Perfect detangler
    • Shine enhancer nutrients
    • Anti Breakage formula
    • Free of Silicone, Sulfate, Petrolatum and Parabens
    • 300ml

  • Novex Super Babosão Aloe Vera Conditioner has an active moisturizing action that provides shine and softness to the hair. It is enhanced with the purest Aloe Vera gel straight from Brazil. Aloe gel is rich in vitamins A, C, E, plus minerals, amino acids, and antioxidants. Each one provides wonderful benefits to the hair, such as hydration, frizz control, strength and hair growth.
    RECOMMENDED FOR
      Suitable for hair in need of strength and smoothness
    BENEFITS
     
    • Silky Hair
    • Boost
    • Stronger Hair
    • Provide moisturize
    • Help stimulate hair growth
     
  • The Super Aloe Vera Leave-In Conditioner is a hydrating and nutritious product, that provides the hair the most intense brightness and eliminates breakage. It is infused with Aloe Vera which is a moisturizing active that provides shine and softness to the hair. Another amazing active is hydrovance that acts on the hair fiber from the cuticle to the medulla, providing hydration, repair, strengthening, frizz and volume control.  
    RECOMMENDED FOR
      Suitable for hair in need of strength and smoothness
    BENEFITS
     
    • Hydrates
    • Repairs
    • Strengthens
    • Frizz & Volume Control
     
  • Novex Super Babosão Aloe Vera Hair Mask Babosa has an active moisturizing action. It is infused with the purest aloe vera straight from Brazil. It also contains hydromancy, an agent that acts on the hair fiber from the cuticle to the medulla, providing hydration, repair, strengthening, sensory improvement, frizz & volume control, natural appearance, and softness.
    RECOMMENDED FOR
    All types of hair
    BENEFITS
    • Leaves the hair silky
    • Boosts shine
    • Strengthens
    • Provides moisturize
    • Helps stimulate hair growth

  • Novex Super Babosão Aloe Vera Shampoo nourishes and strengthens the hair fiber promoting healthy hair growth and softness, also fighting against excessive hair loss and dandruff.
    RECOMMENDED FOR
    Suitable for all types of hair
    BENEFITS
     
    • Silky Hair
    • Boosts Shine
    • Strengthens
    • Provide moisturize
    • Help stimulate hair growth
     
  • Novex Super Food Passion Fruit & Blueberry Leave In Conditioner moisturizes hair, helps with the untangling, providing softness. Novex Superfood Passion Fruit & Blueberry Leave In contains ingredients including Passion fruit which is rich in vitamin C and the B complex that controls oiliness, promoting scalp health and hydration. Also, Blueberry rich in antioxidants that prevent dryness, bringing freshness and softness to the strands. Recommended for Oily Hair Benefits
    • Infused with passion fruit & blueberry
    • Oil control
    • Hydration
    How to
    1. Apply a generous amount of the Leave In to wet or damp hair.
    2. You can use a comb or fingers to detangle the hair. If necessary, add more of the product for detangling.
    3. For shape and curl definition, scrunch the curls on an upward movement. Do it as much as needed.
    4. Finish as desired. (Natural, blow dryer or use a diffuser)
     
  • SuperFood Dragon Fruit & Gojiberry Hair mask has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan formula
    • Free of sulfate, parabens, silicone, and petrolatum

    Ingredients

    AQUA, CETEARYL ALCOHOL, BUTYROSPERMUM PARKII BUTTER, GLYCINE SOJA OIL, ZEA MAYS STARCH, CETRIMONIUM CHLORIDE, BENZYL ALCOHOL, PARFUM, ALCOHOL, HYDROXYETHYL UREA, BENZOIC ACID, BHT, CETEARETH-60 MYRISTYL GLYCOL, SORBIC ACID, HYDROLYZED RICE PROTEIN, HYDROLYZED RICE BRAN PROTEIN, D-LIMONENE, HYDROLYZED SOY PROTEIN, KAPPAPHYCUS ALVAREZII EXTRACT, LAMINARIA SACCHARINA EXTRACT, GLYCERIN, LACTIC ACID, GLYCINE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, HYLOCEREUS UNDATUS FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT, VACCINIUM MACROCARPON FRUIT EXTRACT.
  • SuperFood Dragon Fruit & Gojiberry Leave In has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan formula
    • Free of sulfate, parabens, silicone, and petrolatum
     
  • SuperFood Dragon Fruit & Gojiberry Shampoo has a formula enhanced with Dragon fruit and Gojiberry. Dragon fruit is a source of vitamin C which is an amazing antioxidant, omega 3 and 6. It restores the threads promoting the alignment of the cysteine bridges, restoring strength and flexibility, especially to bleached and chemically treated hair. The Gojiberry has fatty acids, proteins, amino acids, vitamins C, E, and the B complex. It deeply hydrates, treats, and rebuilds the hair fiber.

    Recommended for

    • Colored and chemically treated hair in need of strength

    Benefits

    • Enriched with Dragon fruit and Gojiberry
    • Reconstructs
    • Rebuilds the hair fiber
    • Vegan formula
    • Free of sulfate, parabens, silicone, and petrolatum

    Ingredients

    AQUA, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDE MIPA, COCAMIDOPROPYL BETAINE, PEG-150 DISTEARATE, LAURYL GLUCOSIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PARFUM, GLYCOL DISTEARATE, BENZYL ALCOHOL, LAURETH-4, PHENOXYETHANOL, POLYQUATERNIUM-7, HYDROXYETHYL UREA, DISODIUM EDTA, POTASSIUM CHLORIDE, CHLORPHENESIN, SODIUM BENZOATE, BHT, GLYCERIN, HYDROLYZED RICE PROTEIN, D-LIMONENE, HYDROLYZED RICE BRAN PROTEIN, BENZOIC ACID, HYDROLYZED SOY PROTEIN, KAPPAPHYCUS ALVAREZII EXTRACT, LAMINARIA SACCHARINA EXTRACT, GLYCINE, POTASSIUM SORBATE, HYLOCEREUS UNDATUS FRUIT EXTRACT, ETHYLHEXYLGLYCERIN, VACCINIUM MACROCARPON FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT.
  • The Super Aloe Vera Super Hold Jelly was designed to provide the perfect amount of hold. Novex Super Aloe Vera Super Hold Jelly moisturizes, defines and leaving the hair hydrated and with an amazing shine. Infused with Aloe Vera that is considered a natural moisturizer that activates shine and softness.  
    RECOMMENDED FOR
     Suitable for all hair types and textures in need of Hydration and repair.
     
    BENEFITS
    • Hydrates
    • Repairs
    • Strengthens
    • frizz & volume control
       

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