• It doesn’t matter where you start but where you get to

    Easy Lift from the BB Bleach line lifts hair and delivers perfect results starting from light brown and blonde bases.
    • Easy to mix
    • Versatility of use
    • Smooth and non-volatile texture that becomes creamy when mixed
    • Stable blend
    • Fresh and pleasant fragrance
    • Hair is beautiful and healthy after the technical service

    Results

    Helps avoid unwanted tones and is exceptionally safe for the scalp: innovative bleaching that is kind to hair.
  • Out of stock

    It doesn’t matter where you start but where you get to

    High Lift from the BB Bleach line lifts hair and delivers perfect results starting from intense, dark colors.
    • Easy to mix
    • Non-volatile texture that becomes smooth and creamy when mixed
    • Stable blend
    • Fresh and pleasant fragrance
    • Lift is maximized
    • Hair is beautiful and healthy after the technical service

    Results

    Lets you keep the level of lift under control at all times: innovative bleaching that is kind to hair.
  • The ideal partner for coloring and bleaching.

    • Oxid'o 5 vol. is a cream developer that ensures the best color and bleaching results. It is specially formulated for tone-on-tone color services (Color Wear) and bleaching.

    Results

    Ensures the best color and bleaching results: enrich your look and life with the color you’ve always dreamt of.  
    • Oxid'o 10 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Effective developer specially formulated for tone-on-tone color services, permanent coloring and bleaching: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 20 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).
     
  • The ideal partner for coloring and bleaching.

    • Oxid'o 10 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in 120 ml and 90 ml bottles.

    Results

    Effective developer specially formulated for tone-on-tone color services, permanent coloring and bleaching: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 20 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in 120 ml and 90 ml bottles

    Results

    Ensures the best color and bleaching results, covering and activating 1-2 levels of lift: enrich your look and life with the color you’ve always dreamt of.  
    • Oxid'o 30 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in a 90 ml bottle.

    Results

    Ensures the best color and bleaching results, covering and activating 2-3 levels of lift: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 40 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in a 90 ml bottle.
     

    Results

    Ensures the best color and bleaching results, covering and activating 3-4 levels of lift: enrich your look and life with the color you’ve always dreamt of. *When used with the Platinum series, it lifts up to 4.5 levels,while with the Platinum and 0SP series up to 5 levels.
  • Out of stock

    The ideal partner for coloring and bleaching.

    • Oxid'o 30 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Ensures the best color and bleaching results, covering and activating 2-3 levels of lift: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 40 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Ensures the best color and bleaching results, covering and activating 3-4 levels of lift: enrich your look and life with the color you’ve always dreamt of. *When used with the Platinum series, it lifts up to 4.5 levels,while with the Platinum and 0SP series up to 5 levels.
  • Restructuring Mask from the Precious Nature - Hair With Bad Habits line has an innovative double action: as a more gentle, leave-in treatment or, when used in greater quantity, as a deep treatment that should be left for 5 minutes then rinsed out.
    • 100% natural*
    • 15% more resistance to breakage**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE vs. the specific non-professional treatment

    Results

    Has a deep-down effect on fragile hair: the balanced diet that restructures hair damaged by heat sources and chemical treatments
  • Restructuring Shampoo from the Precious Nature - Hair With Bad Habits line cleanses and repairs the hair fiber.
    • 100% natural*
    • 15% more resistance to breakage**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE treatment vs. the specific non-professional treatment

    Results

    Cleanses fragile hair: the balanced diet that restructures hair damaged by heat sources and chemical treatments.
  • Nourishing Mask from the Precious Nature - Curly and Wavy line which, thanks to its light texture, detangles and fights frizz for soft, shiny hair.
    Features
    • 100% natural*
    • 15% more curl definition**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE treatment vs. the specific non-professional treatment

    Results

    Detangles and fights frizz: the beauty routine for perfectly defined curls and waves.
  • Leave-In Oil from the Precious Nature - Curly and Wavy line defines and softens hair without weighing it down.
    Features
    • 100% natural*
    • 15% more curl definition**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE treatment vs. the specific non-professional treatment

    Results

    Gives softness and definition to hair: the beauty routine for perfectly defined curls and waves
  • Gentle Shampoo from the Precious Nature - Curly and Wavy line gently cleanses, while keeping curls and waves under control and without damaging the surface of the hair.
    Nourishing Mask from the Precious Nature - Curly and Wavy line which, thanks to its light texture, detangles and fights frizz for soft, shiny hair.
    • 100% natural*
    • 15% more curl definition**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE treatment vs. the specific non-professional treatment

    Results

    Helps keep hair under control: the beauty routine for perfectly defined curls and waves.
  • Revitalizes, protects, illuminates

    Illuminating Conditioner detangles, leaving hair extremely shiny, soft and silky.
    • Kind on the scalp, hair and color
    • Incredible feeling of softness when rinsing hair
    • Hair is extraordinarily tangle-free
    • Does not weigh hair down
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Detangles and illuminates: hair retains its beauty and vitality for longer.
  • GENTLE ILLUMINATING SHAMPOO FOR NORMAL HAIR

    Revitalizes, protects, illuminates

    Illuminating Low Shampoo gently cleanses, leaving hair extremely shiny, soft and silky.
    • Sulfate free (SLES FREE) kind on the scalp, hair and color
    • Rich and creamy lather
    • Incredible feeling of softness when rinsing hair
    • Does not weigh hair down
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Cleanses and illuminates: hair retains its beauty and vitality for longer.
  • Revitalizes, protects, illuminates

    Illuminating Mask is an intensive conditioning treatment that promotes cuticle cohesion, leaving hair looking extremely shiny, soft and silky.
    • Kind on the scalp, hair and color
    • Incredible feeling of softness when rinsing hair
    • Rich texture
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Promotes cuticle cohesion, leaving hair looking extremely shiny: hair retains its beauty and vitality for longer.
  • NOURISHING MASK FOR DRY HAIR

    Hydrates, nourishes, softens

    Nutritive Mask is an intensive anti-dryness treatment that hydrates, nourishes and revitalizes the hair fiber, making hair soft, shiny and easy to brush.
    • Kind on the scalp, hair and color
    • Rich texture
    • Incredible feeling of softness when rinsing hair
    • Hair is soft and silky
    • Nourishes deep down
    • Ultra-light velvety effect
    • Oriental, fruity, floral, delicious fragrance

    Results

    Nourishes and revitalizes: dry hair soon looks healthy, soft and silky again.
  • GENTLE NOURISHING SHAMPOO FOR DRY HAIR

    Hydrates, nourishes, softens

    Nutritive Low Shampoo gently cleanses and nourishes the fiber, leaving hair soft and shiny.
    • Sulfate free (SLES FREE) kind on the scalp, hair and color
    • Rich and creamy lather
    • Incredible feeling of softness when rinsing hair
    • Does not weigh hair down
    • For frequent use
    • Hair is soft and silky
    • Oriental, fruity, floral, delicious fragrance

    Results

    Gently cleanses and nourishes the hair fiber: dry hair soon looks healthy, soft and silky again.
  • Hydrates, nourishes, softens

    Nutritive Essential Oil is a shock treatment that restores the optimal level of hydration in the fiber, leaving hair looking soft, shiny and with renewed vitality.
    • Rich texture
    • Hair is soft and shiny
    • Nourishment
    • Oriental, fruity, floral, delicious fragrance

    Results

    Restores the optimal level of hydration in the fiber: dry hair soon looks healthy, soft and silky again.

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