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    The ideal partner for coloring and bleaching.

    • Oxid'o 30 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Ensures the best color and bleaching results, covering and activating 2-3 levels of lift: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 40 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Ensures the best color and bleaching results, covering and activating 3-4 levels of lift: enrich your look and life with the color you’ve always dreamt of. *When used with the Platinum series, it lifts up to 4.5 levels,while with the Platinum and 0SP series up to 5 levels.
  • The ideal partner for coloring and bleaching.

    • Oxid'o 5 vol. is a cream developer that ensures the best color and bleaching results. It is specially formulated for tone-on-tone color services (Color Wear) and bleaching.

    Results

    Ensures the best color and bleaching results: enrich your look and life with the color you’ve always dreamt of.  
    • Oxid'o 10 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Effective developer specially formulated for tone-on-tone color services, permanent coloring and bleaching: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 20 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).
     
  • Repairs, reconstructs, strengthens

    SOS Emergency Oil is an anti-breakage treatment that restores strength to hair.
    • Kind on hair
    • Rich texture
    • Incredible feeling of softness when rinsing hair
    • Hair fiber is restructured
    • Hair is nourished
    • Citrus, floral, woody, musky fragrance

    Results

    Repairs damaged hair and gives it renewed strength: day after day the fiber gains structure.
  • Hydrates, nourishes, softens

    Nutritive Essential Oil is a shock treatment that restores the optimal level of hydration in the fiber, leaving hair looking soft, shiny and with renewed vitality.
    • Rich texture
    • Hair is soft and shiny
    • Nourishment
    • Oriental, fruity, floral, delicious fragrance

    Results

    Restores the optimal level of hydration in the fiber: dry hair soon looks healthy, soft and silky again.
  • Purifies, perfects, enhances

    Essential Oil enriches the hair fiber, leaving hair exceptionally soft and shiny.
    • Kind to hair and color
    • Rich texture
    • Ultra-light lather
    • Citrus, floral, green, musky fragrance

    Results

    Enriches the hair fiber and reduces surface roughness: hair regains extraordinary beauty.
  • ILLUMINATING AND PERFECTING TREATMENT FOR ALL HAIR TYPES

    Purifies, perfects, enhances

    Shine Lotion is an illuminating and perfecting treatment that gives the hair fiber support, body and flexibility, restoring natural shine.
    • Kind to hair and color
    • Rich texture
    • Gives hair body and volume
    • Gives some support when brushing hair
    • Energy boost
    • Citrus, floral, green, musky fragrance

    Results

    Gives the hair fiber support, body and flexibility: hair regains extraordinary beauty.
     
  • Purifies, perfects, enhances

    Cellula Madre Beauty Genesis is a renewing elixir containing Argan plant stem cells that leaves hair looking healthy and radiant.
    • Kind to the scalp and hair
    • Rich texture
    • Spicy, citrus, woody fragrance

    Results

    Leaves hair looking healthy and radiant: hair regains extraordinary beauty.
  • The ideal partner for coloring and bleaching.

    • Oxid'o 10 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in 120 ml and 90 ml bottles.

    Results

    Effective developer specially formulated for tone-on-tone color services, permanent coloring and bleaching: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 20 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in 120 ml and 90 ml bottles

    Results

    Ensures the best color and bleaching results, covering and activating 1-2 levels of lift: enrich your look and life with the color you’ve always dreamt of.  
    • Oxid'o 30 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in a 90 ml bottle.

    Results

    Ensures the best color and bleaching results, covering and activating 2-3 levels of lift: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 40 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach). Also available in a 90 ml bottle.
     

    Results

    Ensures the best color and bleaching results, covering and activating 3-4 levels of lift: enrich your look and life with the color you’ve always dreamt of. *When used with the Platinum series, it lifts up to 4.5 levels,while with the Platinum and 0SP series up to 5 levels.
  • LEAVE-IN SERUM

    Color protection treatment

    EXTRAORDINARY, ULTRA-LIGHT SERUM THAT HELPS PROLONG THE INTENSITY AND SHINE OF THE COLOR, PROTECTING THE HAIR FROM EXTERNAL AGGRESSION.

    HOW TO USE

    APPLY TO LENGTHS AND ENDS OF TOWEL-DRIED HAIR. FOLLOW BY DRYING AND/OR STYLING. CAN ALSO BE APPLIED TO DRY HAIR.

    FORMAT

    150 ML BOTTLE
     

    AN ELIXIR OF LIFE at the heart of the formula…

    GOJI BERRIES
    RICH IN VITAMINS, SUGARS, MINERALS AND PROTEINS, THEY HELP SLOW DOWN OXIDATION TO PROLONG COLOR INTENSITY.
    ALOETRIX
    EXCEPTIONAL COMPLEX BASED ON ALOE VERA, GRAIN PROTEINS AND UV FILTER FOR SOFT AND SILKY HAIR.
  • Gentle Shampoo from the Precious Nature - Curly and Wavy line gently cleanses, while keeping curls and waves under control and without damaging the surface of the hair.
    Nourishing Mask from the Precious Nature - Curly and Wavy line which, thanks to its light texture, detangles and fights frizz for soft, shiny hair.
    • 100% natural*
    • 15% more curl definition**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE treatment vs. the specific non-professional treatment

    Results

    Helps keep hair under control: the beauty routine for perfectly defined curls and waves.
  • GENTLE NOURISHING SHAMPOO FOR DRY HAIR

    Hydrates, nourishes, softens

    Nutritive Low Shampoo gently cleanses and nourishes the fiber, leaving hair soft and shiny.
    • Sulfate free (SLES FREE) kind on the scalp, hair and color
    • Rich and creamy lather
    • Incredible feeling of softness when rinsing hair
    • Does not weigh hair down
    • For frequent use
    • Hair is soft and silky
    • Oriental, fruity, floral, delicious fragrance

    Results

    Gently cleanses and nourishes the hair fiber: dry hair soon looks healthy, soft and silky again.
  • Revitalizes, protects, illuminates

    Illuminating Conditioner detangles, leaving hair extremely shiny, soft and silky.
    • Kind on the scalp, hair and color
    • Incredible feeling of softness when rinsing hair
    • Hair is extraordinarily tangle-free
    • Does not weigh hair down
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Detangles and illuminates: hair retains its beauty and vitality for longer.
  • Restructuring Shampoo from the Precious Nature - Hair With Bad Habits line cleanses and repairs the hair fiber.
    • 100% natural*
    • 15% more resistance to breakage**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE treatment vs. the specific non-professional treatment

    Results

    Cleanses fragile hair: the balanced diet that restructures hair damaged by heat sources and chemical treatments.
  • GENTLE RESTRUCTURING SHAMPOO FOR DAMAGED HAIR

    Repairs, reconstructs, strengthens

    Reparative Low Shampoo gently cleanses hair, it promotes reconstruction of the fiber and restores strength and elasticity.
    • Sulfate free (SLES FREE) kind on the scalp, hair and color
    • Rich and creamy lather
    • Incredible feeling of softness when rinsing hair
    • Does not weigh hair down
    • For frequent use
    • Hair is stronger and more resistant
    • Citrus, floral, woody, musky fragrance

    Results

    Gently cleanses and restores strength and elasticity: day after day the fiber gains structure
  • GENTLE ILLUMINATING SHAMPOO FOR NORMAL HAIR

    Revitalizes, protects, illuminates

    Illuminating Low Shampoo gently cleanses, leaving hair extremely shiny, soft and silky.
    • Sulfate free (SLES FREE) kind on the scalp, hair and color
    • Rich and creamy lather
    • Incredible feeling of softness when rinsing hair
    • Does not weigh hair down
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Cleanses and illuminates: hair retains its beauty and vitality for longer.
  • Hydrates, nourishes, softens

    Nutritive Leave-In Conditioner softens the hair fiber and makes it easier to control without weighing it down. Hair is softer and shinier.
    • Kind on the scalp, hair and color
    • Rich texture
    • Hair is soft and silky
    • Nourishes deep down
    • Hair is more manageable
    • Oriental, fruity, floral, delicious fragrance

    Results

    Softens hair without weighing it down: dry hair soon looks healthy, soft and silky again.

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