• CONDITIONER

    No-brass conditioner for cool blonds and grey hair

    IT GIVES EXTREME SOFTNESS TO THE HAIR WHILE ITS VIOLET PIGMENT REMOVES THE YELLOW/ORANGE TONES, RESTORING THE DESIRED COLOR.

    HOW TO USE

    APPLY ON DAMP HAIR, LEAVE ON FOR 5 TO 8 MINUTES AND RINSE. USE ONCE OR TWICE A WEEK.

    FORMAT

    500 ML BOTTLE

    AN ELIXIR OF LIFE at the heart of the formula…

    GOJI BERRIES
    RICH IN VITAMINS, SUGARS, MINERALS AND PROTEINS, THEY HELP SLOW DOWN OXIDATION TO PROLONG COLOR INTENSITY.
    ALOETRIX
  • SHAMPOO

    Logo_yellow

    No-brass shampoo for cool blonds and grey hair

    WHILE IT CLEANSES, ITS VIOLET PIGMENT REMOVES THE YELLOW/ORANGE TONES, RESTORING THE DESIRED COLOR TO THE HAIR.

    HOW TO USE

    APPLY ON DAMP HAIR, LEAVE ON FOR 3 TO 5 MINUTES AND RINSE. USE ONCE OR TWICE A WEEK.

    FORMAT

    500 ML BOTTLE

    Nature IS OUR SECRET “double weapon” AGAINST BRASSY UNDERTONES

    AÇAÍ BERRIES
    THIS SUPERFOOD WITH AN INTENSE PURPLE COLOR, A COMPLEMENTARY COLOR OF YELLOW TONES, ACTS MORE INTERNALLY ON THE CAUSES LEADING TO HAIR YELLOWING.
    ROSE OF JERICHO
    USED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE, FOR HAIR IT CREATES AN EXTERNAL SHIELD TO PROTECT FROM YELLOWING CAUSED BY DAILY POLLUTION.
  • Color Care mask

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    REGENERATES AND INTENSELY NOURISHES COLORED HAIR. HELPS TO PROLONG HIGHLIGHT INTENSITY AND KEEP HAIR SHINY AND SOFT.

    HOW TO USE

    APPLY TO WET HAIR. LEAVE IN FOR 5 MINUTES. RINSE THOROUGHLY.

    FORMAT

    500ml

    AN ELIXIR OF LIFE at the heart of the formula…

    GOJI BERRIES
    RICH IN VITAMINS, SUGARS, MINERALS AND PROTEINS, THEY HELP SLOW DOWN OXIDATION TO PROLONG COLOR INTENSITY.
    ALOETRIX
    EXCEPTIONAL COMPLEX BASED ON ALOE VERA, GRAIN PROTEINS AND UV FILTER FOR SOFT AND SILKY HAIR.
  • Out of stock

    The ideal partner for coloring and bleaching.

    • Oxid'o 30 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Ensures the best color and bleaching results, covering and activating 2-3 levels of lift: enrich your look and life with the color you’ve always dreamt of.
    • Oxid'o 40 vol. is a cream developer that ensures the best color and bleaching results. It can be used for permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

    Results

    Ensures the best color and bleaching results, covering and activating 3-4 levels of lift: enrich your look and life with the color you’ve always dreamt of. *When used with the Platinum series, it lifts up to 4.5 levels,while with the Platinum and 0SP series up to 5 levels.
  • It doesn’t matter where you start but where you get to

    Easy Lift from the BB Bleach line lifts hair and delivers perfect results starting from light brown and blonde bases.
    • Easy to mix
    • Versatility of use
    • Smooth and non-volatile texture that becomes creamy when mixed
    • Stable blend
    • Fresh and pleasant fragrance
    • Hair is beautiful and healthy after the technical service

    Results

    Helps avoid unwanted tones and is exceptionally safe for the scalp: innovative bleaching that is kind to hair.
  • Out of stock

    Purifies, perfects, enhances

    Cristalli Liquidi is a serum that protects and brightens the hair fiber.
    • Kind to hair and color
    • Rich texture
    • Envelops the hair with light and flow
    • Citrus, floral, green, musky fragrance

    Results

    Instantly brightens and protects the hair fiber: hair regains extraordinary beauty.
  • Gentle Shampoo from the Precious Nature - Curly and Wavy line gently cleanses, while keeping curls and waves under control and without damaging the surface of the hair.
    Nourishing Mask from the Precious Nature - Curly and Wavy line which, thanks to its light texture, detangles and fights frizz for soft, shiny hair.
    • 100% natural*
    • 15% more curl definition**
    • Free from paraffins, mineral oils and synthetic dyes
    • Unique recipes
    • Foodie pack
    • FREE FROM formulas
    • Luxurious textures
    • Delicious artwork
    • Intoxicating fragrances
    *Almond and Pistachio **Instrumental test: PRECIOUS NATURE treatment vs. the specific non-professional treatment

    Results

    Helps keep hair under control: the beauty routine for perfectly defined curls and waves.
  • Out of stock

    It doesn’t matter where you start but where you get to

    High Lift from the BB Bleach line lifts hair and delivers perfect results starting from intense, dark colors.
    • Easy to mix
    • Non-volatile texture that becomes smooth and creamy when mixed
    • Stable blend
    • Fresh and pleasant fragrance
    • Lift is maximized
    • Hair is beautiful and healthy after the technical service

    Results

    Lets you keep the level of lift under control at all times: innovative bleaching that is kind to hair.
  • Purifies, perfects, enhances

    Cellula Madre Beauty Genesis is a renewing elixir containing Argan plant stem cells that leaves hair looking healthy and radiant.
    • Kind to the scalp and hair
    • Rich texture
    • Spicy, citrus, woody fragrance

    Results

    Leaves hair looking healthy and radiant: hair regains extraordinary beauty.
  • LEAVE-IN SERUM

    Color protection treatment

    EXTRAORDINARY, ULTRA-LIGHT SERUM THAT HELPS PROLONG THE INTENSITY AND SHINE OF THE COLOR, PROTECTING THE HAIR FROM EXTERNAL AGGRESSION.

    HOW TO USE

    APPLY TO LENGTHS AND ENDS OF TOWEL-DRIED HAIR. FOLLOW BY DRYING AND/OR STYLING. CAN ALSO BE APPLIED TO DRY HAIR.

    FORMAT

    150 ML BOTTLE
     

    AN ELIXIR OF LIFE at the heart of the formula…

    GOJI BERRIES
    RICH IN VITAMINS, SUGARS, MINERALS AND PROTEINS, THEY HELP SLOW DOWN OXIDATION TO PROLONG COLOR INTENSITY.
    ALOETRIX
    EXCEPTIONAL COMPLEX BASED ON ALOE VERA, GRAIN PROTEINS AND UV FILTER FOR SOFT AND SILKY HAIR.
  • Color Care shampoo

    GENTLY CLEANSES AND MAINTAINS DAY-AFTER-DAY THE INTENSITY AND SHINE OF THE HIGHLIGHTS.

    HOW TO USE

    APPLY TO WET SCALP AND HAIR, MASSAGE AND RINSE.

    FORMAT

    500ml

    AN ELIXIR OF LIFE at the heart of the formula…

    GOJI BERRIES
    RICH IN VITAMINS, SUGARS, MINERALS AND PROTEINS, THEY HELP SLOW DOWN OXIDATION TO PROLONG COLOR INTENSITY.
    ALOETRIX
  • ILLUMINATING AND PERFECTING TREATMENT FOR ALL HAIR TYPES

    Purifies, perfects, enhances

    Shine Lotion is an illuminating and perfecting treatment that gives the hair fiber support, body and flexibility, restoring natural shine.
    • Kind to hair and color
    • Rich texture
    • Gives hair body and volume
    • Gives some support when brushing hair
    • Energy boost
    • Citrus, floral, green, musky fragrance

    Results

    Gives the hair fiber support, body and flexibility: hair regains extraordinary beauty.
     
  • Purifies, perfects, enhances

    Essential Oil enriches the hair fiber, leaving hair exceptionally soft and shiny.
    • Kind to hair and color
    • Rich texture
    • Ultra-light lather
    • Citrus, floral, green, musky fragrance

    Results

    Enriches the hair fiber and reduces surface roughness: hair regains extraordinary beauty.
  • Revitalizes, protects, illuminates

    Illuminating Mask is an intensive conditioning treatment that promotes cuticle cohesion, leaving hair looking extremely shiny, soft and silky.
    • Kind on the scalp, hair and color
    • Incredible feeling of softness when rinsing hair
    • Rich texture
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Promotes cuticle cohesion, leaving hair looking extremely shiny: hair retains its beauty and vitality for longer.
  • Revitalizes, protects, illuminates

    Illuminating Conditioner detangles, leaving hair extremely shiny, soft and silky.
    • Kind on the scalp, hair and color
    • Incredible feeling of softness when rinsing hair
    • Hair is extraordinarily tangle-free
    • Does not weigh hair down
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Detangles and illuminates: hair retains its beauty and vitality for longer.
  • GENTLE ILLUMINATING SHAMPOO FOR NORMAL HAIR

    Revitalizes, protects, illuminates

    Illuminating Low Shampoo gently cleanses, leaving hair extremely shiny, soft and silky.
    • Sulfate free (SLES FREE) kind on the scalp, hair and color
    • Rich and creamy lather
    • Incredible feeling of softness when rinsing hair
    • Does not weigh hair down
    • For frequent use
    • Citrus, floral, green, musky fragrance

    Results

    Cleanses and illuminates: hair retains its beauty and vitality for longer.

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